American Football Association of Finland launches new website and branding
American Football Association of Finland (SAJL) has today launched a new website and refreshed
brand. The new branding breaks away from the visual line based on the name of the
SAJL wants to communicate more about the sport and characteristics of the country. Not only is Finland
the most successful nation of American football in Europe, but the country also has one of the
freshest air, water and nature in the world. These are all significant factors that make import players,
for example, prefer Finland from year to year not to mention nations exceptionally successful fight
Next time Finland will offer hospitality to the global American football community at the 2022 IFAF
women’s world championships.
The main target group of the new website is Finnish users. The sections in English will be further developed
during the early part of the year. Key features like player statistics will continue to be presented
mainly in English.
SAJL´s new website retains its previous domain of sajl.fi, but it will be marketed in Finland under domain
President, American Football Association of Finland
+358 400 634 968